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Write a Business Plan

This document will present formally and systematically the ideas you developed in defining the product and market. While many variations exist, most plans include the sections outlined below:

Executive Summary
At the beginning should appear a concise description of the business, stating the main points, each of which is elaborated in the following sections.

Product or Service
A very specific definition is required here.

Market Analysis
Identify potential customers and competitors. Characterize the industry. Chart trends in the client profile. For example, is the target segment of the population increasing or decreasing?

Sales Forecast
Plan how much product and on what schedule you can deliver the goods, how long after final assembly to sell, when to be paid in full.

Finance
Estimate the startup costs, other costs--fixed (plant and equipment) variable (raw materials, labor, energy), storage, time after sale until payment, and operating capital to bridge the time.

Management
Describe the key people and how their personal histories fit the business. Find the right persons for sales, operations, and finance or administration.

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