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Creating Fit Campuses

A new initiative by Texas-based H-E-B, one of the nation’s largest grocery chains, encourages Texas kids to make healthy food choices for life.

Better Choices will measure the health of students, their parents and school staff.

In October 2010, H-E-B launched a pilot program, Better Choices for Better Health, in 10 schools of San Antonio’s Northeast Independent School District.

The yearlong pilot began with a high-energy pep rally at Castle Hills Elementary, and the issuance of green wristbands intended to remind students of their pledge to make better food choices and incorporate physical activity into their daily routines. Better Choices will measure the health of students, their parents and school staff, awarding $5,000 to the school that achieves the best results. A separate $5,000 award will be given to a school that achieves the greatest success in involving the community in its program.

H-E-B has established a similar program at eight campuses in Houston’s Spring Branch ISD.

The company also sponsors a grant program honoring campus commitments to healthy living. The H-E-B Excellence in Education Fit Campus Award, open to all public and private school campuses within 60 miles of an H-E-B or Central Market store, will provide 10 $10,000 grants that can be used to create a new health and fitness program or enhance an existing one.

The 10 campuses that best increase their children’s health through nutrition and fitness programs will be named grant winners in May 2011.

For more information about H-E-B’s FIT Campus Awards, visit the H-E-B website. You can also download a FIT Campus application.

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